In today’s marketing campaigns, most marketers use both direct mail and emails. However, only one of them can be the better option. Which side of the mail vs. email debate should your company take? That is determined by your budget, requirements, and preferences.  Below we have discussed the few advantages of Direct mail marketing for you. 

DIRECT MAIL MARKETING

Do you still consider direct mail to be an outdated marketing tactic from a bygone era? If that’s the case, you’re probably unaware of current developments in this subject. 

THE MODERN APPROACH

QR codes have become a valuable marketing tool thanks to modern technology. Your customers may navigate straight to your landing pages by scanning the codes with their phones. You’ll be able to offer unique prospects exclusive discounts this way. Our printing services in Boston are prominent for high-quality work. 

Direct mail can be integrated with your CRM in the same way that email can. You can still track the success of your direct mail campaigns, even if data collecting is slower. You can also send direct mail based on the activities of your leads.

GREAT ENGAGEMENT

Direct mail initiatives allow you to connect with your audience on a deeper level. It doesn’t get any more tangible than them personally holding your mail in their hands. It also makes it much easy to contact potential customers. They’re also more likely to respond to your message, resulting in crucial conversions.

Though email customization can produce fantastic outcomes, it is not simple to accomplish. Email service templates are an excellent place to start, but they have certain limitations. You’ll probably only be able to alter the basic layouts in most cases.

EMOTIONAL CONNECTION

Direct mail, as previously said, creates a more robust emotional response from customers than email. Remember that most individuals read their emails in just two seconds. The average longevity of direct mail is 17 days, according to direct mail marketing statistics.

Email marketing has gotten less personal and consequently less effective over time.

Look at your needs if you have one channel to pick from.

Both tracks are remarkable for their reasons, but your business may skew you in one direction. The primary data should help you figure out where you stand in the mail vs. email debate. Are you looking for a printing and mailing company to handle your direct mail campaign? 

We can assist you! Please request a quote to get our pricing, offers, and product information! If you have been scouting the best printing company in Boston for your company’s branding services, contact us today to enjoy our expert assistance.